I know, I know, I know, you would think that as an owner of a retail florist the week before Valentine's Day I would be beaming with happiness, anticipation, excitement and a little bit of nervousness! Well I am, but most of all I am scared! Scared to death! I keep hearing the words "with this economy", "unrest in the Middle East", and "unemployment"! I have worked myself into a bouncing ball of nerves! I question myself, did I order too much product? Is my pricing structure going to cover cost? Am I going to make enough profit to get me through the next few months? Did I spend too much in advertising? Did I forget anything? As a business owner I signed up for this I know. I usually look at the bright side of things! This is so not like me! So I thought I would write down my fears and post them for the world to see and I will conquer them!!!
I am already feeling better!!!
I am a professional florist! I am an independent small business owner! I am a woman!
And I CAN DO THIS!!!
I will need the help and support of my family, but most of all I need my customers! Without whom I would not be here! I so appreciate your patronage in the past, I look forward to serving you in the future but I need you now!
If you plan on making any purchases for Valentine's Day here are a few tips!
1. For quality, artistry and top notch customer service stay out of the grocery store, drug store and big box stores!
2. Stay clear of logos like 1-800, FTD, TELE, ProFlo. They are a rip off for consumers and florist!
3. Call your local florist or order direct from their web site!
4. Order now! While you are thinking about it!
5. Don't forget Moms and daughters, aunties and grandmothers love flowers too!
6. Let your florist give you suggestions of what flowers will give you the most bang for the buck!
7. Consider a color other than red.
8. Have your flowers delivered before Valentine's Day.
9. Ladies, Men love flowers too! We can suggest a multitude of masculine designs that will steal his heart!
10. Most of all remember love transcends the economy! Buy what you can afford! Support a local business!
